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Tuesday, June 7, 2011

Apple está a años luz de cualquiera

Después del la KeyNote de hoy, Apple ha vuelto a demostrar que está muy por delante de su competencia. Basta con ver este vídeo resumen de menos de 6 minutos para quedarse con la boca abierta. Nada de un nuevo iPhone 4 GS que tenga una cámara un poco mejor o una pantalla más grande o que sea de otro color. Esta vez no. Lo de hoy ha sido Software y Servicios de los buenos. OMG!

Por cierto, para el que tenga 2 horas (y ganas), ya está disponible online el vídeo del evento de hoy.

(via Applesfera)

Monday, December 20, 2010

About Apple’s subtle language

Apple refers to its products grammatically as persons and not as objects. 

If Steve Jobs is talking about an iPod, an iPhone or an iPad, he will say “iPhone does this” or “iPad does that”, instead of “the iPhone does this” and “the iPhone does that.” You would use the former version to refer to a person, and the latter to an object.

It’s extremely smart because it’s so subtle. We’ll bet most people haven’t noticed it. And yet it’s exactly the kind of thing that works. It sends a bunch of powerful subliminal messages about Apple. Our products are unique and very valuable. Perhaps as importantly:

“We don’t speak about our products in the same way as our competitors.”

(reblogged from: infoneer-pulse) (source: Business Insider)

Sunday, October 17, 2010

“Take Me Out” by Atomic Tom LIVE on NYC subway

A great way to promote the iPhone.

This video shows not only that the iPhone is an amazing machine in the hands of amazing people, but also that these four guys have talent. After watching this live performance of Brooklyn’s rock band Atomic Tom in New York subway I’ve become a declared fan of the band. It roolz!

(via mashable)